Current Events I Since the beginning till today. Woman in ads

Since the 1920´s, avdertising was one of the major aspects which was selling goods and services. On the beginning of the advertising, advertisers concentrated more on the consumers than products, besed on the fact that they were aware of that the majority of the consumers were women and therefore the difference in the ad is obvious in comparison with today´s advertising. Later, in 1940´s during the world´s war when men had to serve on the fronts, women were the only one who had to look after the family and family income, women were presenting in the media as hardworking, independent women for whose everything was possible but of course still with the glamorouse style. In 1950´s, women were presenting the typical home life where their position was under the men´s power. They were innocent, weak and advertisements pictured the men´s power at home.
In 1960´s, the advertisers engaged sexuality and symbols of women´s beauty into their ads.In 1970´s, they also focused on the skin color which widespread the target consumers. In 1980´s and 1990´s, advertisers started to present women as independent human beings who belong into the working class.
And now, we have 21st century which brought us the actual type of advertising which is more likely mixture of conservative and sexy, old and young, skinny and full figure,simple and intelligent, It claims that everything is possible nowadays. What do you think that is the main reason why do advertisers changed the way they created the ads? Do you think that is up to consumers or it is because of their desire to launch their ideas into the world? Do you think that those women on the latest pictures are happy that they are presented as sexual object or do you think that they are that much into the money that they forgot about the real values of the life? Look at this video and consider your opinion about the way how women are presented in media.
https://www.youtube.com/watch?v=xm2y7Ocvvqc